What’s H&M’s Kids Clothing Line About

Bringing serious style to the bus stop: H&M’s kids clothing line for UNICEF

Lanvin Petite isn’t the only kids clothing line doing some good for charity.

H&M is set to launch a collection of children’s wear which will donate 25 percent of its sales to All for Children, an initiative the philanthropy-minded Swedish retailer set up with UNICEF in 2009.

Due to hit 150 stores worldwide in September, the line will help support the organization’s mission of providing educational opportunities for impoverished children in Bangladesh and southern India.

Designed to be mixed and matched, the “playful and timeless” pieces run the gamut from floral-print dresses and smart little jackets for girls to sporty checks, hoodies, and parkas for boys.


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