Zutano, the Vermont-based designer of children’s clothing, accessories and home products, has unveiled a dynamic e-commerce website dedicated to the whimsy, brilliance and beauty of babies that showcases its comprehensive line of products, from the cornerstone whimsical baby clothing to accessories, plush toys, socks, shoes, bedding and home products.
Upon entering Zutano.com, consumers are welcomed to a full-sensory online shopping experience that captures the essence of one of the most influential brands in children’s fashion. Zutano, renowned for design innovation and held in esteem as a solid example of a global business based in the hills of Vermont, invites customers to focus on their primary inspiration: Babies.
“From our very beginning, the one amazing force, the muse of our existence, has been the beauty of the babies that have surrounded us,” says Uli Belenky, Creative Director and Co-Founder of Zutano. “The wide-eyed wonder, playful curiosity and life-affirming quality of babies takes us to a very primal place of freshness, purity, colorful brilliance — this is what is woven into every fiber of Zutano’s being.”
Zutano patterns, unique graphics and colorful stripes are known for their versatility and ability to be mixed and matched to allow for the creation of countless number of ‘looks.’ The ‘Uli’s Picks’ section allows shoppers to see the way Uli intends some of the patterns to ‘work’ together and showcases her ‘favorites’ for the season, how she envisions them to be mixed and matched for a perfect ensemble!
Welcome to the Barn/The Zutano Community
Social media has helped Zutano stay connected to their loyal community of fans that have dressed their children in Zutano or are frequent ‘gifters’ and admirers of the brand. Zutano has a strong and active community of facebook fans as well as twitter followers. The new site will also link to a Zutano blog that will share information on the daily events at Zutano. The blog will explore everything from print design to style inspiration and sneak peeks at the goings on in the Zutano barn.
“We have brought together an experienced team of e-commerce experts and amazing web designers to create a shopping experience that is worthy of the Zutano brand,” says Michael Belenky, President and Co-Founder of Zutano. “The site engages and assists shoppers and really allows them to experience the depth of Zutano patterns and take advantage of the many creative ways they can be mixed and matched to perfectly capture the uniqueness of your child.”
Cultivating a Community and Giving Back
Zutano is one of the most influential brands in children’s fashion and a category leader for design innovation. It is a solid example of a sustainable global business based in the hills of Cabot, Vermont. Zutano is now available at more than 1,500 gift and specialty boutiques and retailers worldwide as well as on the web at select e-tailers and Zutano.com. New York’s famed FAO Schwarz houses a 500-sq ft. Zutano boutique, which carries the entire line of sweet and sophisticated designs.