Children’s collections are an area for growth for luxury brands – sources of new revenue streams. Lanvin and Versace are the two latest fashion houses to launches childrenswear lines.
Lanvin’s new kids line, Inspired by Jeanne Lanvin‘s own daughter, Marguerite, Lanvin Petite features the house’s signature jewels, ballet flats, and pretty tulle dresses. – Lanvin Petite is comprised of 25 super-luxurious pieces for girls aged between 4 to 10. “It’s a way to translate the universe of Lanvin ready-to-wear to the world of kids,” Lanvin’s executive vice
president Thierry Andretta. “We really want to stay in the luxury world.”
Versace’s children’s line will feature the same iconic symbols that Versace is well-known for, such as the Greek frieze and the Medusa. However, these symbols will be reinterpreted for the line using fun prints with natural fabrics to make the line more amusing and child-friendly. “This is a high-end, glamorous, and colorful collection in line with the brand’s essence, with a touch of rock’n’roll,” said Gian Giacomo Ferraris, chief executive office of Versace.
Luxury brand Burberry is also getting much more attention for its amazing children’s ad campaign that is both stylish and cute. Generally, Burberry has stuck with conventional prints and neutral colors, but with regards to children’s collection, the ads feature splashes of color – hues of pinks, reds as well as blues.
While there are critics, other think that if the parents can afford it, what’s the harm? After all, luxury labels have long created and sold clothes for kids. The Costume Institute at the Metropolitan Museum of Art has some Christian Dior children’s pieces dating back to the 1950s.