The Children 2011 Holiday Toy List, Inc. today announced its 2011 Holiday Toy List ( ), where customers can find this season’s most popular toys, video games, sporting goods, electronics, movies and more. The Holiday Toy List features easy-to-use search tools, allowing customers to quickly narrow and expand search results, sort by "bestselling," "price" or "average customer review" and then simultaneously filter by age, category, gender, price range, discount and brand. Additionally, this year’s Holiday Toy List includes customized gift guides to help customers find the perfect toys for the kids on their list.

"Holiday toy shopping has never been easier," says John Alteio, director of Toys & Games for "We’re excited to offer parents, friends and family a destination where they can easily find the coolest new toys at the best prices. Customers can use the Price Check by Amazon App for iPhone when shopping this season, to make sure they’re getting the best possible prices."

In addition, most of the items on the Holiday Toy List are eligible for FREE Super Saver Shipping* or FREE Two-Day Shipping with Amazon Prime**. The Holiday Toy List features leading brands like LEGO, Razor, Fisher-Price, Mattel, LeapFrog, Nerf and many more. Items from the Holiday Toy List that are expected to be among customer favorites include:

LEGO Mindstorms NXT 2.0 $269.99 LeapPad Explorer Learning Tablet $99 Let’s Rock Elmo $57.14 Hot Wheels Wall Tracks Starter Set $27.99 Monster High Dead Tired Lagoona Blue Doll and Hydration Station Playset $34.99 Beyblade Metal Masters Triple Battle Set $28.88 Spy Net: Stealth Video Glasses $39.99 FIJIT Friends $39.97 Cloud b Twilight Turtle Constellation Night Light $22.41 Skip Hop Owl Hug and Hide Activity Toy $17.99 Nerf Vortex Nitron $40.99 Raskullz Go-Rilla Helmet $21.95 Razor Graffiti Chalk Scooter $48.93 Shaun White Supply Co. Street Complete Skateboard $59.99 Singing Machine Karaoke Machine $50.88 Just Dance 3 $33.96 Madden NFL 12 $50.99 Diary of a Wimpy Kid: Cabin Fever (Available November 15) $6.96 Heroes of Olympus: The Son of Neptune [Book 2] $10.75 Harry Potter and the Deathly Hallows, Part 1 [DVD] $5.99 Harry Potter and the Deathly Hallows, Part 2 [DVD] (Available November 11) $14.99 Cars 2 [Blu-ray 3D/Blu-ray/DVD/Digital Copy Combo] $26.99 Star Wars: The Complete Saga (Episodes I-VI) [Blu-ray] $86.99 Kodak EasyShare Sport $66.28 Nikon COOLPIX Waterproof Digital Camera $317.95

Please note that prices and availability are subject to change. Prices and availability were accurate at the time this release was sent; however, they may differ from those currently on or the Holiday Toy List at .

For more gift ideas, Amazon customers should check out the Gift Ideas page ( ) to see the most popular items ordered as gifts. The page is updated daily to reflect the most current gift giving trends in popular gift categories like toys, cameras, kitchen gadgets, music, jewelry and many more.

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