LFOH is the business-child of two Action Sports Industry veterans, Lucy Wildman and Francis Frost. Wildman and Frost decided to take an irreverent, yet practical approach on clothing manufacturing for children. Wildman and Frost challenge that notion with the LFOH brand. Frost said, “While the focus on sports brands is to find fabrics to enhance the performance of the user, comfort can be secondary. We wanted to make clothes that performed and were comfortable.” With research, it became clear that there was nothing like LFOH available in the marketplace. LFOH’s licorice all-sorts candy colored line focuses on merino that is couture, functional and cool for kids of all ages.
The LFOH brand is now available to fashion forward families in the United States. Carried at mine.lfoh.net and high-end children apparel retailers, every piece is designed for style and comfort of children no matter where they go.
Functional and couture? Is that possible for children’s clothing? For the designers of the clothing in the Little Flock of Horrors (LFOH), the answer is a resounding yes. Since 2010, Little Flock of Horrors (LFOH) has been dedicated to making merino clothes of supreme couture comfort for little monsters and monsterettes in a way that is fashionable and cool.