Platypus Australia is highly regarded by sun-loving families around the world because of their long-time advocacy to minimize the health risks children face with prolonged sun exposure. Renowned for always providing products with the highest level of UV protection available with a UPF 50+ rating, Platypus Australia has gone a step further to ensure kids will actually love wearing their protective gear by releasing a fresh summer collection of beachwear.
Platypus Australia, one of the world’s foremost providers of children’s UV protective swimwear, has just launched their long awaited Summer 2013 range. The catalogue’s new range of designs addresses the requirements for maximum sun protection and comfort, and also features the latest trends in children’s fashion by combining colour blocking, pattern intermixing and a healthy dose of vintage inspiration.
The pages of Platypus Australia’s 2013 Summer catalogue are full of vibrant photos showcasing some designs parents may find familiar. “This year’s collection has hints of the 60’s and 70’s in the patterns, which lightens the pieces up with a bit of fun.”
The girls’ range is on trend with touches of colour and pattern blocking. The prints are vintage inspired, mixed with mini gingham and dot combinations. Popular colour combinations of pink and mint and purple with aqua are striking. The final effect is a blend of easily coordinated and fun pieces that young girls will naturally adore wearing.
The palette is somewhat cooler for the boys’ new assortment with chunks of navy blue, accented by pale green and splashes of red. Although less intricate in design, several of the boys’ pieces include patterns of the hibiscus flower, a well-known Hawaiian surfing image, as well as more linear patterns of zig zags and digital inspired prints such as sonic waves. The outcome is a more graphic range that little boys will take great pride in wearing.
Platypus Australia’s fresh 2013 collection includes pieces to suit all ages and sizes of children. “We have swimwear for every age and size child, from babies to young teens. We ensure the entire family is covered.” The fresh, new Summer 2013 catalogue of UV protective swimwear includes sunskirts, a wide variety of rashguards, sun jackets, adorable swimsuits, popular boardies, bike shorts, European boylegs, caps, bucket hats and much more.