Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 587 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 24 stores in the Middle East.
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, today unveiled its proprietary blog, Building Blocks. An extension of the brand’s ongoing mission to inspire and delight the imagination of parents, Building Blocks will further bring to life the Pottery Barn Kids design and décor vision for consumers.
Featuring expert insight from a variety of resources including the Pottery Barn Kids design team, external authors and industry influencers, Building Blocks offers a mix of content refreshed daily to educate and spark creativity for parents in their everyday lives. The blog’s aim is to engage readers through delivering content, ideas and how-to’s across four relevant channels, including:
- Clubhouse – daily updates on store events and announcements; new products and exclusive behind-the-scenes features with the Pottery Barn Kids team; educational content, including books and learning activities, as well as exclusive spotlights on charity and educational partners
- Home Chic Home – inspiration from the Pottery Barn Kids design team, plus the latest on home décor trends and how-to’s
- Cakes + Confetti – party ideas to help families celebrate those special moments in life, including themed décor, healthy and delicious recipes, and fun games
- Creation Station – kid-friendly crafts, family activities and fun DIY projects for parents and children alike
“Building Blocks allows us to share the creative and whimsical energy of Pottery Barn Kids in a truly original and engaging way,” said Sandra Stangl, president of Pottery Barn, Pottery Barn Kids and PBteen. “As an authority on child and family-friendly design and décor, we’re passionate about inspiring our customers with simple ways to put creative touches on their daily activities, and are thrilled to offer this new platform to do so.”
To celebrate the launch of the blog, Building Blocks is featuring exclusive content from Gabrielle Blair of DesignMom.com and will continue to highlight posts from guest bloggers on a regular basis. Fans can visit the Building Blocks blog at http://blog.potterybarnkids.com/.