Back-to-School Trends For Upscale Resale

Chicagoland startup Moxie Jean is a must-have resource for moms who want to buy and sell high-quality, gently used kids clothes. And with a free postage-paid Moxie Jean Mailer Bag included with each order, it's easier than ever to turn great clothes kids have outgrown into cash or Moxie Money. Co-founders (and sisters) Sharon Schneider and Sandra Pinter have 5 kids between them, ranging in age from 10 down to 2. Launched in the fall of 2012, Moxie Jean is a Red-Tricycle finalist as the most awesome "Online Consign, Swap and Recycle" site, a Moxie Award Finalist and has been featured on the TODAY Show, "Good Day, Chicago," Daily Candy, iVillage, and is a 2012 graduate of Chicago's renowned Excelerate Labs (now Tech Stars – Chicago).

Moxie Jean adds hundreds of new outfits every Monday and Thursday. Parents can sign up for New Inventory Alerts to get customized recommendations via email, and receive an instant coupon for 15% off their first purchase. Their new Back to School Collection to meet the ballooning demand for high quality, gently used outfits for the first day of school and beyond. Many designer outfits will be discounted an additional 20-40% off already reduced prices, which will help the 8 out of 10 parents who say they are spending less this back to school season.


Ralph Lauren Spring Summer 2013 Photo credit Ralph Lauren

Celebrating its one-year anniversary this month, Moxie Jean's popularity with busy moms has soared. Rather than overspending on new clothes that kids will quickly outgrow, more parents are seeking out high quality 'like new' clothes from their favorite designers. Moxie Jean offers unique, stylist-created looks from favorite brands like Gymboree, Gap and Ralph Lauren, plus designer brands like Oilily, Mayoral, DKNY and Juicy Couture, all at 75% or more off retail prices.

"As I prepare to send my youngest off to preschool in a few weeks, I know all about the hunt to find a special, picture-worthy outfit, plus everything my kids needs for fall, all in one place and at super-affordable prices," says Sharon Schneider, Moxie Jean co-founder and CEO. "I am so excited that we have become the trusted resource for gently-used clothing so that parents all over the country can shop with confidence at Moxie Jean."

In addition to exuberant buyers, Moxie Jean has also grown its base of loyal sellers who "send in their best" in exchange for cash or store credit: As a result of the company's transparent and fair selling process, inventory has increased from 4,000 outfits in January to more than 16,000 outfits ranging from Newborn to size 8 currently for sale at

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