Create A Dream Baby Registry From “Love-it Lists”

Heidi Murkoff’s world-renowned pregnancy and parenting brand, What to Expect When You’re Expecting, launches of its new baby registry tool on in partnership with Babies”R”Us, the nation’s premier baby products retailer. This unique product extends What To Expect’s signature style of supportive and trusted advice into the often overwhelming and confusing process of selecting exactly what you need for a new baby –making it easy, visual and fun.


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What To Expect’s new “Love-it Lists” will help take the guesswork out of what products expectant parents actually need by crowdsourcing top products from its online community of moms and dads who have “been there, and bought that.” To get inspiration on what they need for their baby, expectant parents can browse Love-it Lists of parent-chosen products by category, like nursery and car seats, or based on various lifestyle themes that best fit their own consumer profile, from suburban or urban mom to budget-conscious or fashion-forward. Even celebrity moms will share their picks—including the star of the What To Expect When You Are Expecting movie Elizabeth Banks, along with Vanessa LacheyTia & Tamera Mowry, celebrity fashion stylist Anya Sarre and more.

While browsing Love-it Lists, expectant parents can easily add any product to their own Love-it List, which they can then share with friends and family through email and social media for comments and feedback. Once parents have compiled their dream Love-it List, just one click will enable them to transform it into their dream baby registry –at any Babies”R”Us store nationwide now.

The Love-it List tool is the only one of its kind that helps new parents curate registry wish lists in a visual format and turns that list into a baby registry at Babies”R”Us. These invaluable recommendations from experienced moms and dads in the parenting trenches will also allow Love-it List creators to determine the best-loved baby products on the market.  These products will then be considered for the first-ever “What to Expect: Mom’s Most Loved” Awards, to be announced in 2014.

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