The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First LadyMichelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making.
First Lady Michelle Obama and actress, director and producer Eva Longoria joined the Partnership for a Healthier America (PHA), of which Mrs. Obama is honorary chair, to announce an initiative to encourage everyone to make an easy choice to improve their health and well-being every day: drink more water.
Photo credit Partnership for a Healthier America
In the next year, supporters of the effort will carry the Drink Up logo on nearly 300 million packs of bottled water; more than half a billion bottles of water; 200,000 packages of reusable bottles; and more than 10,000 reusable bottles. Additionally, more than 10,000 outdoor public taps are expected to carry the brand over the next few years. Approximately one billion media impressions have already been committed, including online and digital out of home media.
PHA is asking people across the country to visit www.youarewhatyoudrink.org to join in a virtual “Cheers!” to water, or to find the initiative on Instagram (www.instagram.com/urH2O), tagging their pictures #DrinkH2O.