Global Market For Children’s Wear In Review

Luxury brands foray into the children’s wear segment…. Global luxury brands such as Tommy Hilfiger, Christian Dior, Burberry, Ralph Lauren, Dolce & Gabbana, Gucci, Stella McCartney, and Lanvin, among others, are witnessing increasing acceptance. Character licensing is also finding favor particularly in the Children’s Underwear and nightwear segments.

Tommy Hilfiger KidsPhoto credit Tommy Hilfiger Kids

Recovering economies, growing disposable incomes, high birth rates in developing countries, growing influence of media, increasing number of double income households, decreasing number of children per family, design innovations and expanding product offerings represent key growth drivers in the global children’s wear market. Favorable demographics represents another important growth driver with Tweens, comprising children between the ages 10-12 years, emerging as one of the lucrative segments for children’s wear manufacturers.

China and India, which represent two of the largest countries in the world with young population, offer significant opportunities for growth. Rising prominence of plus size clothing for the fast growing number of overweight and obese children is also expected to bode well for the market.

Gucci Kids SS 2014 1Photo credit Gucci

Future market growth is expected to stem from willingness of parents and grandparents to spend amidst improvements on the economic front and increasing consumer desire keep abreast with latest fashion trends. Fashion in children’s wear is expanding beyond national boundaries, particularly as kids and parents become increasingly aware of emerging fashion trends due to the increasing penetration of cable TV, outdoor and Internet advertising, smart mobile devices and media-propagated product promotions. Online sales of children’s wear which gained traction during the economic recession have become stronger with time and will continue to create new opportunities for growth.

Organic Kids Wear is poised to benefit the market in the long run supported by increasing awareness over the harmful effects of chemical dyes in textiles and the rising preference for organically grown cotton. The segment is currently popular in developed countries/regions like Europe, Japan, and the United States and is gradually gaining visibility in urban parts of developing countries.

As stated by the new market research report on Children’s Wear, Europe represents the largest market worldwide, closely followed by the United States. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 10.8% over the analysis period. Favourable demographics, burgeoning middle class population, steadily rising proportion of working women with greater spending capabilities, rising income levels, increasing emphasis on child care, rapidly developing retail infrastructure, and preference for lifestyle products among the affluent middle class represent key growth drivers in the region.

RL KidsPhoto credit Ralph Lauren Kids

Key players covered in the report include Bealls Inc., Benetton Group S.p.A., Carter’s Inc., OshKosh B’gosh Inc., Esprit Holdings Limited, Fruit of the Loom Inc., Gap Inc., Gymboree Corp., Hanesbrands, Inc., J.C. Penney Company Inc., Kellwood Company LLC, Kohls Corporation, M.R Simak Ltd., Macy’s Inc., Marks & Spencer, Mothercare Group, Oxford Industries Inc., Phillips-Van Heusen Corporation, Polo Ralph Lauren, Sears Holdings Corp., KMART, Target Corp., The Children’s Place Retail Stores, TJX Companies Inc., and VF Corporation, among others.

The research report titled “Children’s Wear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, challenges, and other strategic activities of major companies. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), the Middle East and Latin America (Brazil and Rest of Latin America). Product segments analyzed include Boys Wear, Girls Wear, and Infants & Toddlers.

For more details about this comprehensive market research report, please visit –

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