Upon entering minoukids.com consumers are welcomed to a storefront that captures a look of simple sophistication. ‘Minou’ means ‘kitten’ in French. When you tell a child that he is “un petit minou,” it means he’s just adorable…and perhaps a little bit naughty. Minou’s signature yellow logo is a crown seated on top of a playful character. The yellow pops in every corner of the site, perfectly reflecting the happiness, optimism and whimsy of kids 0-6! The ‘cart’ to hold purchases is a yellow ‘Tote’ and each order can be delivered wrapped in yellow tissue paper and boxed in Minou Kids’ signature yellow ribbon with white polka dots.
The site carries over 300 hand-selected pieces from brands that share the same passion for quality, detail and style. More than 30 brands are represented, including Beau Loves, Nui Organics, Mini Rodini and Nununu, just to name a few. Sizing covers baby through 6-years. Minoukids.com is easily navigated by the following product categories: Baby, Girl, Boy, Natural, Décor, Play and Gifts. Shoppers can also browse through gift ideas and seek inspiration in the ‘Minouverse’ – Minou Kid’s blog.
Julie and Marie-Michelle personally developed the sites’ content, features and functionality, optimizing its performance on all devices. Consumers can sign up for newsletters that will feature exclusive previews and offers. A visit to Minoukid’s blog and social media platforms will give consumers a glimpse into Minoukid’s inspirations, the wonderful changing seasons of Vermont, the founder’s children and their travels to find the best brands to share.
A monthly ‘Pop Up’ shop section will highlight a selected designer and spotlight new and popular pieces. A ‘Be Inspired’ section will feature outfit suggestions and lifestyle tips directly from the founders.
The Minou Kids Community
Minou Kids is dedicated to remaining closely connected to their loyal community of fans that visit the site. An active Facebook presence at https://www.facebook.com/minoukids; Instagram, http://instagram.com/minoukids#; twitter:https://twitter.com/minoukids and Pinterest, http://www.pinterest.com/minoukids/ allows the Minou Kids community to engage with the brand. The “Minouverse” blog explores everything from trending colors, prints and styles to fashion inspiration and sneak peeks at the goings on in the world of Minou Kids.
“We have brought together an experienced team of Vermont-based e-commerce experts and amazing web designers to create a shopping experience that is worthy of the Minou Kids brand,” says Marie-Michelle. “The site inspires, engages and assists shoppers and really allows them to experience the depth of the collections we’ve pulled together. It has been a tremendous asset for us to tap into Vermont’s creative and tech-savvy work force to bring this company to life.”
The Story Behind Minou Kids
After their children were born, Julie and Marie-Michelle were having a hard time finding kids’ clothes they loved. They wanted their children to be an extension of their own personal style. They had to scour many websites and boutiques in different cities to find the sorts of clothes they were looking for. Voila! The idea for bringing cool and emerging kids clothing designers together on a convenient and easy to use website was born. Minou Kids has gone from an entrepreneurial dream to a reality.