Childsplay Clothing’s clientele doesn’t mind spending a little extra on exclusive and limited edition items, especially when they know they aren’t going to see everyone else wearing similar designs. Therefore the company thrives on accommodating the need to acquaint children with the finer things of life early on.
Fashion capital London is the most prominent city when it comes to distinct style, and it seems as though the desire for children to be styled in only the highest designer brands has rocketed. As many people express different views about this growing craze, it is important to acknowledge the moral enigma surrounding the fashion industries new found avocation.
Photo credit Childsplay Clothing
Looking at the growth of the childrenswear market, it is apparent that kidswear clothing has become more diverse as labels continue to emerge from well-established adult fashion brands such as Stella McCartney, DSquared2, Little Marc Jacobs and Dolce & Gabbana whose adult and kidswear SS14 line was almost the exact same; all of which can be purchased from the world’s leading luxury kidswear company Childsplay Clothing. Aside from the more settled labels, coverage for independent brands like Monnalisa and Miss Grant are also widely sought-after.
Traditionally kids fashion tends to be cute, fun and colourful; however as the scope for ‘mini me’ fashion is created, it isn’t uncommon to see children these days dressed up in expensive outfits that depict adult trends. At Childsplay Clothing, the company stock an amazing range of designer labels, marketed towards a wide audience from those who embrace this fashion-forward surge to those who still want their kids to look like kids.
Then of course you need children to model the clothes. Using children for editorial photographs and commercial branding in the fashion industry will always remain questionable, although psychological research has shown that kids themselves have brand recognition along with individual identity, whereby they have a mind of their own when it comes to style, and it requires a keen eye to understand what the little ones want.
In the UK alone, the designer childrenswear market is approximately worth six billion, and this figure is estimated to rapidly grow along with the global market. So what has caused this growth? Social factors such as the media and the increasing demand for luxury childrenswear from wealthier parents are mostly responsible. This element along with celebrity parents who are constantly in the public eye, such as The Beckhams whose son Romeo modelled in Burberry’s Spring/Summer 2013 advertising campaign, and of course mini fashion prodigy North West whose mother Kim Kardashian often posts photographs on Instagram of her daughters enviable wardrobe, has had a huge influence on the rest of the world. Fabric is a key factor too, people are willing to spend more on high quality items that are soft against the skin, and the fact that children’s wear is not driven by any fashion system and is also no as temperamental as high fashion, makes it commercially a successful business.