ARIANA GRANDE first landed at the top with her first full-length album for Republic Records, Yours Truly, which included the double-platinum hit “The Way.” The album debuted at #1 on the Billboard Top 200, Billboard Digital Albums Chart, and iTunes Overall Albums Chart. The first single from her sophomore album, “Problem” featuring Iggy Azalea, saw her become the “youngest woman to debut with over 400K sold first-week”. The platinum smash debuted at #1 in 65 countries, topping the iTunes Overall Top Songs and Pop Songs charts for four weeks. In 2014, she also became the first woman in history and the first artist since Michael Jackson to simultaneously have three songs in the Top 6 of the Digital Songs Chart. Grande has also been named “Best New Artist” at the American Music Awards in 2013, “Favorite Breakout Artist” at the People’s Choice Awards 2014, the “Young Influencer Award” at the iHeartRadio Music Awards, as well as “Choice Female Artist” and “Choice Single” for “Problem” at the 2014 Teen Choice Awards.
WAT-AAH!, one of the fastest-growing brands of functional bottled water. This may soon be the water every kid in the world will want! WAT-AAH! is launching a marketing and long-term equity partnership with pop superstar Ariana Grande….In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
Ariana will be the face of WAT-AAH!’s newest marketing strategy, “OWN YOUR FUTURE,” which highlights healthy hydration as a core part of empowering kids and teens to take charge of their health and future. The multi-million dollar advertising campaign will be handled by WAT-AAH!’s agency of record Berlin Cameron United, the former ad agency for Coca-Cola, VitaminWater and Dasani.
WAT-AAH! is a line of functional water available in both still and sparkling varieties and is free of sugar or sweeteners. Since its founding in 2008, WAT-AAH! has experienced a compound average annual growth rate of over 220 percent. The brand’s success can be attributed to its timely mission of championing children’s health, including the annual Move Your Body initiative and Taking Back the Streets campaign, both in support of the First Lady Michelle Obama’s health agenda.
Kids Trends Editorial Team