Beloved by Hollywood’s celebrity kids as well as style-savvy parents, RUUM’s brand ethos is built around style, trend and comfort. After leading a national children’s brand for 16 years, Ezra Dabah founded RUUM American Kid’s Wear. A brand that embodies color, print, trend-inspired pieces and eclectic details for playful kids everywhere. Every RUUM collection is about making kids feel their best. RUUM American Kid’s Wear celebrates and inspires boys and girls around the world, ages 2-14, to get excited about expressing themselves through their clothing.
HOLIDAY 2014 – RUUM American Kid’s Wear, known by style-minded parents seeking quality and design they know and love from their own favorite luxury brands, celebrates the whimsy of the holiday season with a travel inspired holiday kid’s clothes collection chock full of winter’s coziest layering essentials, paired with effortless style.
This season’s design inspiration takes form in rich winter colors. Scottish Highlands and Fifth Avenue glamour embody an appreciation for travel, leisure and panache for the jetsetter’s life. The perfect combination of value and quality, the collections capture a mix of vibrant tulle skirts, draped plaid shirts, faux fur vests and embellished details suited for a winter princess. A holiday brew of chunky knits in brushed yarns, athletic rib-trimmed puffer jackets, and menswear inspired pieces that are fit for a prince.
RUUM (pronounced ‘room’) has become the go-to children’s clothing brand for stylish celebrity parents such as Katie Holmes, Victoria Beckham, Sarah Jessica Parker and Sean Combs. The collections have the latest runway trends intertwined with RUUM’s style philosophy, making every piece paparazzi-ready for celebrity kids, and the stars and starlets in your life.
Highlights from the Holiday 2014 collection include:
Boys: Highlands – The Highlands collection takes its inspiration from the backdrop of Scotland, using rich tones of red, teal, and ginger in colored denim and fun shoulder patches, faux fur accents and quilted embellishments for the boy who plays tough, and dresses even tougher.
- The Must Have: Boys’ Sweaters – Keeping your holiday explorer warm. RUUM uses fuzzy brushed yarns and complementary winter tones to make the perfect sweater fit for layering and warmth, without compromising the rugged demands of the outdoors.
Girls: Ice Princess – Whether she chooses to be an Ice Princess or a Crystal Queen, RUUM has her covered, literally! In shimmering denim, with winter embellishments, it’s fabulosity with a rock star edge.
- The Must Have: The Faux Fur Vest is the covetable piece for the most stylish of holidays. Suited for those chilly winter evenings, RUUM’s faux fur vest is the perfect addition to any sumptuous holiday look.
RUUM American Kid’s Wear Holiday 2014
Downtown Brights – Fun, casual, cool and impossibly stylish, RUUM’s Downtown Brights collection mixes patterns, like camo and madras, in outerwear and winter-ready bottoms to make the ultimate layering collection for girls and boys alike.
- The Must Have: The Puffer Jacket is the preferred kid’s jacket for every stylish kid. These jackets are the perfect anecdote for a mild winter day. Great for shopping, sight-seeing or a good ol’ fashioned snow ball fight. This is the ultimate winter staple, combining utility and style.