First Look #PUMAKids Collection Spring Summer 2015 Launch

First Look #PUMAKids

photo credit United Legwear & Apparel Co.

PUMA Kids Apparel NA’s first collection will launch at retail with the Spring/Summer 2015 line. Product design is heavily integrated into PUMA’s branding and culture, and ties back to the footwear and adult apparel lines as well as into PUMA’s extensive global marketing plans. Many pieces are neon bright with splashes of black, white, or grey, made with comfort/performance fabrics and features, and cut in fashion-forward silhouettes. Combined, these elements create a sleek, powerful look that accurately reflects PUMA’s new brand positioning: Forever Faster.

Channels of distribution for PUMA Kids apparel include department stores, independent retailers, e-commerce channels, athletic and specialty chains.

Partnering with United Legwear & Apparel Co. LLC (ULAC), PUMA is entering into a joint venture in North America for the production, sales, marketing, and distribution of PUMA children’s apparel from infant through boys’ size 20 and girls’ size 16.  The joint venture will be doing business as PUMA Kids Apparel NA, LLC; day-to-day operations will remain at ULAC’s New York City offices, with guidance and cooperation of PUMA North America’s creative, merchandising, sales, and marketing teams.

Channels of distribution for PUMA Kids apparel include department stores, independent retailers, e-commerce channels, athletic and specialty chains.

To learn more about PUMA follow the brand on Instagram, Twitter and Facebook @PUMA and online at www.puma.com

First Look #PUMAKids

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GlamPR joined forces with photographer Jon Johnson for PUMA. Art Direction by Allison McCarthy. The images were shot on various streets and sports locations in and around Los Angeles. All photo credits PUMA.

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