The resulting concept enables the parent to swivel the seat counter-clockwise when seating the child and then lock the seat in a rearward facing position. The concept also provides storage for small items beside the seat and a storage space underneath for diapers, blankets, or other larger items and enough space for a tote bag at the front of the seat under the dashboard.

Volvo

The Excellence Child Seat Concept, which also provides a function to help small children safely lean back and sleep, is based on Volvo’s clear safety position; that small children should travel rearward facing as long as possible (at least up to the age of 3 or 4). This is primarily due to the lack of muscular strength in the necks of small children and the disproportionate head size and weight* in relation to the body.

According to Tisha Johnson the idea originated in a conversation with Volvo Cars’ owner Li Shufu when he reviewed the XC90 Excellence Lounge Console Concept earlier this year and thought about how else the space left by removing a front passenger seat could be used. The design team at Volvo Cars took on the challenge and in the process re-imagined the way in which small children can travel.

The Excellence Child Seat Concept is a clear example of how Volvo Cars’ Design Team is meeting the challenge of adding a luxury touch to the Swedish car maker’s portfolio.