It seems parents are overly obsessed with seeing their kids in Instagram photos! Even more so excited about the likes and comments for “what do strangers” think of the photos…There are tons of likes and comments discussing the kids in Instagram photos. However, for kids clothing brands and kids designer clothes retailers these discussions are not resulting in purchases for the kids clothes.
photo credit Burberry
For this reason we are super excited to announce that CharmPosh.com will be working with many kids fashion brands and online kids retailers to highlight kids clothes from Instagram! This engagement enhancement will also improve exposure and revenue earnings for our sponsors. Using CharmPosh.com online influential platform to educate consumers on kids fashion trends and highlight kids photos on Instagram. CharmPosh.com will serve as an resource learning agent for the best practices in kids fashion trends and places to purchase kids clothes found on Instagram.
Kids Instagram Photos
For parents who want to get their kids into modeling and using Instagram to do it here are some tips to style kids Instagram photos to get noticed.
Rule #1 Add Filter
Okay, maybe everyone is loving the #nofilter but this does not work when trying to produce amazing pictures for kids clothes.
Harpers Bazaar revealed a collaborative study from Yahoo Labs and Georgia Tech found that adding a filter makes more people engage with your photo, and that certain filters are more effective at getting those coveted “likes.” The paper is set to be published in the proceedings of the 9th International Conference on Weblogs and Social Media.
The researchers interviewed 15 users of their mobile app and asked them why they use filters, and the answers differed depending on their photo skills. People who just took photos for fun added filters to make shots look vintage and playful. But people who were more serious used the filters to correct errors in the photos, expose different elements, or change colors.
Geek.com points out this data was used as the ideal standard of beauty to train the algorithm. Facial recognition software then analyzed each portrait to determine the age, gender, and positioning of features in the picture. Then other variables like the lighting, exposure, and sharpness of the picture were added in. So at this point you’ve got human judgements of aesthetic beauty and a pile of data points about each image. The researchers turned a computer loose on the data to figure out which metrics correlated most strongly with high ratings from real people.
According to the study, age, gender, and race don’t correlate strongly with “beauty.” What does matter is the sharpness of facial landmarks, image contrast, illumination, and other patterns.
People also seem to rate photos with very high or very low exposure as more beautiful. This is the bias the team built into its beauty detection algorithm.
What Is A Filter?
In photography and videography, a filter is a camera accessory consisting of an optical filter that can be inserted into the optical path. The filter can be of a square or oblong shape and mounted in a holder accessory, or, more commonly, a glass or plastic disk in a metal or plastic ring frame, which can be screwed into the front of or clipped onto the camera lens. Filters modify the images recorded. Sometimes they are used to make only subtle changes to images; other times the image would simply not be possible without them. In monochrome photography coloured filters affect the relative brightness of different colours; red lipstick may be rendered as anything from almost white to almost black with different filters.
Others change the colour balance of images, so that photographs under incandescent lighting show colours as they are perceived, rather than with a reddish tinge. There are filters that distort the image in a desired way, diffusing an otherwise sharp image, adding a starry effect, etc. Supplementary close-up lenses may be classified as filters. Linear and circular polarising filters reduce oblique reflections from non-metallic surfaces.
Rule #2 Build Media Relationships
Getting featured by popular Instagram accounts highlighting kids fashion with millions of likes is great. However, beyond the #FashionKids it takes more than that to sell kids clothes online or prompt an in-store visit to make a purchase. To work with kids fashion brands and kids retailers influencing people to buy the clothes kids featured in the Instagram photos are wearing is vital.
This is where building media relationships comes into play. For example CharmPosh.com is influential in kids fashion and we also have an database of over 150,000 users who get updates from our website. Our users depend on us to notify them about kids clothes and kids fashion trends. Our purpose is to educate the consumer and help them make buying decisions from our recommendations and endorsements. Which is why we focus more on building our own online and mobile platforms right here over social media.
The account@FashionKids, which features photos of stylish kids submitted by their parents, has 3.2 million followers. Getting featured is great exposure but parents still need to build media relationships to gain credibility. These are the steps to engage and create a demand for parents to want to purchase kids clothes also featured on Instagram.
photo credits Instagram
Rule #3 Listen To Instagram
Did you know that the Instagram blog is chock-full of helpful tips for taking, editing and sharing great photos. They even compiled a helpful list of some of our more popular items.
Instagram even explains the best ways to use hashtags and the one example we love is this:
Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo. Using very general tags like #photo might get you a few likes, but with over 700,000 photos tagged #photo, it isn’t the best way to make your photos stand out and connect with the people most like you. Relevant tags will help you attract new followers who will take a genuine interest in your photos and continue liking and commenting on your photos over time. For the photo above, in addition to #vwbus, we could use the tag #volkswagen.
Here is another great tip for how-to incorporate hashtags for kids clothes.
Choosing specific tags will help you connect with other like-minded people on Instagram. For this photo, instead of using the tag #van, we could use #vwvan. The photo will be added to that highly targeted tag page, where other Volkswagen lovers will be able to find the photo more easily (without sifting through photos of Toyota Siennas and Chevy Astros).
Check out the complete list of Instagram tips and tricks for taking the best photos right here .