For all moms feeling a little defeated by the Bugaboo Runner ad featuring fit mom supermodel Ymre Stiekema (23 years old) jogging with her two-year-old daughter Lymée. Please don’t take this the wrong way and feel like the ad is attacking you as a parent or female for that matter. The ad actually sends a strong message for the importance of overall health and well being. Ymre is jogging with her daughter to stay fit and healthy while teaching the values of fitness health to her daughter. Sure she uses the Bugaboo Runner because when it comes to strollers this is a top choice for runners….It’s a really great stroller for jogging plus very durable when it comes down to active parenting.
Bugaboo Runner Ad
photo credit Bugaboo
Don’t be so quick to judge a book by its cover!
In the Bugaboo.com journal Ymre shares her love for fitness and running during a one-on-one interview….
Where do you like to run, and what does running mean to you?
“I can’t run at the moment because of an injury, and I recently moved from Tolbert to Haarlem, so I haven’t found my favourite running spot yet, but I always loved running cross-country through the fields. Running is a great way to just empty your head and enjoy the scenery.”
How do you combine sports and your busy schedule?
“It can be pretty difficult at times. When I’m at home, I try to work out every day, and I’ll always put on my workout gear if my hotel has a small gym or the location is good for running. Of course, it’s not the end of the world to miss a workout, I just miss them when I do.”
How has becoming a mother influenced your career as a model?
“It’s a lot harder to be away from home, but it has made me more driven. The best thing is coming home to someone who runs into your arms and says ‘I miss mummy’.”
Your partner is a personal trainer, how did the two of you meet?
“I was fifteen when I first met him, and no, he wasn’t my personal trainer. We met through a mutual friend.”
photo credit Bugaboo
Is he your personal trainer now?
“I prefer training on my own, but we tend to go to the gym together. I’ll ask him whether I’m doing certain exercises properly and ask him for tips, which is ideal.”
How did you get back in shape after giving birth? Any tips for new mums?
“Breastfeeding really helped me. I couldn’t wait to get back to my workouts after giving birth but you need to wait at least six weeks, which I did. That way I could really focus on Lymée and enjoy just being a mother for a while. It’s important to do something you really like, it can be something different each day: running, weight lifting or yoga.
” You were recently featured in Vogue Netherlands with the Bugaboo Runner. What was it like shooting a campaign with your daughter?
“I loved it and so did Lymée! She always loves seeing my photos and she knows it mum’s work so for her, it was really exciting to come to ‘work’ with me.”
Love running with my @bugaboohq runner and my little cutie! #bugaboorunner #runfree #nike #nlvogue #bugaboo A photo posted by Ymre Stiekema (@ymrevcs) on
How did she like the Bugaboo Runner?
“We’d only just arrived on set when she said she wanted to sit in the runner. Once we got home, she only wanted to sit in the runner. This summer we’re going to make the most of our new stroller.”
Do you think you’ll be running together more often now?
“Definitely, especially when we start running to the beach. I think Lymée is going to love going fast!”