Harrods unveiled the first stages of their Mini Superbrands kids designer clothes shopping experiences, transforming the floor’s first room into branded boutiques by Dior, Gucci, Loro Piana and other major luxury brands.
Harrods Elevates Kids Designer Clothes
According to luxurydaily.com the children’s clothing concept is found on the fourth floor in the children’s wear department and mimics the Superbrands adult space on the retailer’s first floor. As with the adult-focused Superbrands, Mini Superbrands will be dedicated to leading luxury labels such as Christian Dior, Gucci and Loro Piana, among many others.
The signature space is the Dior boutique featuring the brand’s largest space dedicated to children’s fashion. Offering a 2,000-square-foot space that features clothing for all ages, including baby and children’s wear, along with footwear and accessories.
In the Gucci area, the Italian fashion label has created a bespoke shop for children. Designed by the brand’s in-house creative team, the Gucci boutique is the first of its kind for the brand.
“The World of Gucci Kids” will include the brand’s clothing and accessories for babies and children.
Italian cashmere brand Loro Piana is also offering Harrods consumers a one-of-a-kind shopping experience. The space inside Harrods’ Mini Superbrands is Loro Piana’s first standalone children’s wear boutique.
Consumers will be able to shop Loro Piana’s full children’s line as well as the brand’s baby gifts and toys. The items found in the boutique are of the same fine quality fabrics and made with the same attention to detail as Loro Piana’s other collections.