Meet Harley and Beta! Harley the 10 year old kid and his sidekick Beta a robot are about to be big on your child’s must experience list. As a headline sponsor of UEFA Euro 2016, Hisense, the consumer technology company, launched its ‘Quest For Glory’ video featuring official mascots Harley and Beta.
The three-minute Quest for Glory story introduces 10 year old Harley who accidentally meets sidekick Beta the robot whilst practicing his football skills for the Euros against his boxes. With the tournament only weeks away, Beta steps in to help Harley practice by giving him a Hisense TV, fridge and washing machine to prepare for the competition.
Meet Harley and Beta
After weeks of practicing, Harley eventually perfects his skills to reach the games. However on the night before he leaves, to help keep him safe on his travels to France, Beta takes Harley’s favourite toy dinosaur Woody and magically transforms him into a protective hooded jumper. Viewers see Harley’s dreams eventually become reality as he makes it to the finals wearing his new jumper and meets UEFA’s official mascot Super Victor.
The video is the first of two pieces of content commissioned by Hisense to support the sponsorship of the tournament and their #FeelEverything campaign. The second piece of content is set to focus more on the fans on the street and their central relationship to the game.
As part of this Quest for Glory campaign, Hisense are offering fans the chance to win tickets to attend UEFA Euro 2016 games in France in a user generated content competition.
The competition, which will run on Hisense’s Football social media channels (Twitter and Facebook) and on the special Quest for Glory microsite will give fans the opportunity to win tickets to key group games, semi-final and final matches as well as popular Hisense products.
To be in with a chance to win tickets and Hisense products, fans must show how they are preparing for UEFA Euro 2016 like Harley and Beta, by posting images, videos or gifs using #HisenseQuest to Twitter or Facebook channels throughout the tournament.
The Quest for Glory microsite will contain all of the competition information and will host users’ best entries, via embedded tweets, Instagram and Facebook posts.
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