Cocooning at home is where you will find most families enjoying ultimate entertainment experience, especially posh Millennial couples living life to the fullest. Today’s living room doesn’t look like living rooms from 30, 20 or even 10 years ago, and neither do home entertainment products or the habits of the modern family.
Bringing the living room revolution to life, LG Electronics USA partnered with powerhouse design duo Lydia Marks and Lisa Frantz of Marks & Frantz Interior Design to create “Modern Family Portraits,” a series of living room present-day time capsules depicting how the modern family is designing and utilizing their space with advanced technology like LG OLED TV at the forefront.
From established millennial couples who are combining smart home technology with entertaining elements from trendy bars and restaurants into their own home, to empty nesters who are creating the ultimate home entertainment caves as they wave their kids off to college, tastemakers and influencers provided an exclusive look at the changing dynamics of the 21st Century living room.
A unique design-meets-technology case study, LG’s Modern Family Portraits showcases how generational shifts in behaviors along with emerging technologies have led to a new set of living room design philosophies centered on home entertainment.
Three different living room vignettes, with LG’s revolutionary 2016 OLED TVs front and center, were conceptualized and brought to life by renowned designers Marks & Frantz, who have worked on everything from film sets, such as Sex and the City, Money Monster and The Devil Wears Prada, to high-end residential and hospitality interiors.
In addition to the living room vignettes, Marks, Frantz and real estate trends specialist Ricardo Rodriguez of Coldwell Banker Residential Brokerage shared expert design and modern living insights in a live panel discussion alongside LG executives, who highlighted the marriage of advanced technology and design innovation for various life stages.
Tapping their vast knowledge and experience, Marks & Frantz created living room scenarios that reflect three different modern day family archetypes – the established millennial couple living life to the fullest, the traditional family who are anything but traditionalists and the empty nesters who are enjoying a new life chapter. Each vignette featured one of LG’s latest OLED TV models, along with other home entertainment, audio and smart products to showcase the various devices that make up the ecosystem of today’s connected homes.
Established Millennial Couples Living Life to the Fullest
According to Frantz, the established millennial couple loves “cocooning” – it’s all about hiding out at home and entertaining rather than going out. This vignette was designed to maximize comfort for this couple when they’re at home and bring outside culture inside.
Complementing a young couple’s love for spending time together and entertaining, the new line of LG OLED TVs, which includes four series with eight models, combines statement-making design with the best TV technology available. With LG OLED TV, they get the best picture quality available today, with perfect blacks and incredible color.
The entire 2016 OLED line up is 4K-enabled and the first to be compatible with both core HDR formats – Dolby Vision™ HDR and HDR10 – so couples can stay on trend with the assurance that they will get the newest HDR titles. LG’s award-winning webOS 3.0 Smart TV platform* also offers access to a plethora of streaming content and apps along with some of the most widely consumer media in this demographic – channels like Buzzfeed, Esquire and more – through the new Channel Plus feature launching later this summer.
Making up nearly half of connected home adopters, the established millennial couple also cares about protecting their home with a flexible security option like the LG Smart Security™ plug-and-play monitoring solution and home automation hub secured by ADT Canopy™.
Traditional Families That Are Anything But Traditional
A recent study concluded that more than half of parents today say that technology makes them feel closer to their family1, so it’s essential that families build a central hub where they can connect and bond through home entertainment, while also having the flexibility for “me” time. LG OLED TVs offer a viewing experience that only OLED can deliver, producing stunning, life-like picture that holds up even from wide viewing angles, so everyone can appreciate its color and clarity from any seat in the house – a must have for a large family. LG’s webOS 3.0 Smart TV platform offers easy and fast access to a seemingly endless selection of content options.*
Parents can let loose and spend a few hours acting like one of the kids, with access to the GameFly Streaming App available through the platform. Since LG OLED TVs are also the first TVs to be compatible with both Dolby Vision HDR and HDR10, families can watch the newest HDR titles with the best picture quality possible from leading streaming content partners like Netflix, Amazon Video® and VUDU®.
With various members of the family either in school or working, they also need a tool for emails paired with school research projects or online shopping – laptops such as the LG gram® 15, which weighs a mere 2.2 pounds, while also boasting 0.7-inch thinness and a 15.6 inches screen, are a mainstay in this living room. Not to mention, having a second screen in the living room is great for those family members that love multitasking in front of the TV!
Marriage of Form and Function for Modern Day Families
LG’s VanderWaal concluded: “Revolutionary advancements like LG OLED TV – an entirely new category of television – deliver what experts and enthusiasts have hailed as the best TV ever for its unrivalled picture quality and performance, but also have a sleek, elegant design and impossibly thin screen so that they’re works of art on or off to complement any room. With today’s innovations from LG, advanced design and function no longer live independently.”
The entire 2016 LG OLED TV line is available at retailers nationwide. For more information on LG OLED TVs and other home entertainment products, please visit www.LG.com, Twitter @LGUS, Instagram @LGUSA, Facebook @LGUSA, and follow the conversation with #OLEDisHere.