Adventureland Toy Emporium Los Angeles Family Travel Holiday

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How about making your next family travel holiday to “Adventureland Toy Emporium” in downtown Los Angeles?

Good news, the spirit of endless wonder brought to life by so many toy stores in the past now has no viable outlet in Los Angeles. Since the closing of FAO Schwarz in 2015, children in LA have very few options when it comes to toy stores, and none come close to creating an immersive experience that equals the wonders of a child’s imagination.

Now kids in Los Angeles and families on vacation can experience Adventureland! The best solution that will put the magic back into the experience of going to the toy store.

Adventureland Toy Emporium


The store will consist of several different areas, each catering to children’s diverse interests. Each area will be accessible to children via a small entrance (parents will enter through a separate entrance), creating the effect of entering an entirely new world, where seemingly endless walls of toys and activities will greet each child as they enter.

Areas will include a section of developmental toys for kids aged zero to three, a Designer Room where kids can color and paint on the walls, a Laboratory filled with science-related toys, a Makers Room for budding engineers and a Thinkers Room filled with puzzles and games.

Children will even be able to climb a huge tree in the very center of the store, climbing inside it to discover a treasure trove of wooden toys.

In Adventureland, there will be no cash registers and no lines to interrupt the experience. Instead, store employees will be sprinkled throughout the store to directly engage our customers. Monthly clubs like Construction Club, plus daily and weekly classes covering topics like robotics will keep kids coming back for more. There will even be weekend game nights.

Annamarie von Firley, Founder and President of Adventureland Toy Emporium, has a BA in Wooden Toy Design & Construction fromHampshire College, where she spent four years studying Child Development. She also has a BFA in Furniture Design from theCalifornia College of the Arts, and garments made at her fashion house, reVamp founded in 1998, have been featured in more than 100 television shows.

Frustrated by the lack of resources for curious children, von Firley was motivated to create a space where parents find it easy to cultivate their child’s unique interests and skills, and to be a part of that process instead of merely being a spectator.

Adventureland will be designed for kids up to 16 years old, and von Firley imagines a space where children can tap into their boundless creativity and natural propensity for exploration that grows with each child through the years: from developmental toys in the preschool years to game nights for teenagers. Adventureland will cultivate children’s inherent curiosity stimulating the minds of future architects, engineers, artists, scientists, makers and thinkers.

Adventureland will also be complemented by an online store and an Amazon store, and von Firley is taking to crowdfunding to make Adventureland a reality. Anyone in the Los Angeles area, or who’s planning to visit LA, can sign up at to be the first to know when the campaign launches.

Where to stay in Los Angeles when visiting Adventureland?

Save on hotels for downtown Los Angeles directly from !

Luxe City Center Hotel


The Luxe is in the heart of downtown’s trendy LA Live restaurant and entertainment district, across the street from Staples Center and the Los Angeles Convention Center. Dodger Stadium is four miles away, and the Financial District and Garment District are each a half-mile away. Los Angeles International Airport is 17 miles from the hotel. our guests enjoy this hotel’s location next to LA Live; free Wi-Fi is a value-added perk.

The Standard, Downtown LA


The Standard Restaurant is open 24/7 and serves American cuisine.Guests of Downtown LA’s Standard Hotel can enjoy the indoor and outdoor lobby lounges featuring billiards tables. Souvenirs are available for purchase in the hotel gift shop.Los Angeles Museum of Contemporary Art is less than one mile from The Standard and Dodger Stadium is 3.8 miles away. The hotel is 18.2 miles from Los Angeles International Airport (LAX).

The Westin Bonaventure Hotel & Suites, Los Angeles 


The hotel is in the downtown financial district just off I-110, less than two miles from L.A. Music Center, Chinatown and the trains at Union Station. Catch a basketball game at Staples Center, a meeting at the convention center or go to Grammy Museum at the L.A. LIVE entertainment complex, one mile south. Head six miles west to La Brea Tar Pits or to trace the footsteps on Hollywood Walk of Fame. It’s seven miles to the observatory in Griffith Park and 10 miles to Universal Studios or the luxe shops on Rodeo Drive. Los Angeles International Airport is 18 miles south. “Remarkable rooms with great views of the city” and “extremely comfortable beds,” plus oodles of on-site shopping and dining and ultra-modern recreation facilities are highlights of The Westin Bonaventure Hotel & Suites, Los Angeles for our guests.

Save on hotels for downtown Los Angeles directly from !

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