MineMine Kids offers a unique online marketplace for all things kids. From newborn to teen including apparel, accessories, shoes, beauty, toys, and home furnishings. The online powerhouse blends 150 fashion brands with specialty boutiques from around the world, enhancing customer experience through exceptional product curations.
Hershey-Lambert, former Executive Vice President of Bergdorf Goodman and President of St. John Knits, has followed the children’s business for years, and recently discovered that by 2018, children’s categories are projected to be $291B in global sales and growing at a faster pace than either women’s or men’s fashion. And worldwide e-commerce sales penetration is highest in the children’s category with UK and USA leading the way at 40% and 20%, respectively. The change is becoming apparent, as designer brands launch increasingly popular “Mini-me” collections for children. Simultaneously, the two largest generations, Millennials and Baby Boomers, are actively involved in raising children as parents and grandparents. Millennials care deeply about sustainability and leaving a better world for their children. They crave style, quality and function for their kids, yet their retail options are limited. Hershey-Lambert saw an opportunity to build a virtual world for children, providing an experience that gives customers access to well-crafted products, many of which have previously only been available in Europe.
The co-founders have created partnerships with businesses in countries from Europe, Asia and the USA, many of them owned by female entrepreneurs. Hershey-Lambert and McCall are business strategists for their partners, using data to help them build inventory quickly to supply MineMine Kids as well as grow their own businesses. Hershey-Lambert often says, regarding their merchant partners, “Your success is our success!”