Parents Plan To Purchase Everything From Kids’ Holiday Wish Lists

Are you a “parent planning to purchase everything” from top  kids’ holiday wish lists? CharmPosh.com would like to encourage all parents to shop responsible during the holiday season and beyond.

T. Rowe Price’s Parents, Kids & Money Survey, which sampled more than 1,000 parents and their 8 to 14 year old kids in February 2016, revealed that many parents are willing to overextend their finances to fulfill their kids’ holiday wish lists.

And 25% of parents have either taken from their 401(k)s or their emergency funds or taken a payday loan to cover holiday spending!

Kids’ Holiday Wish Lists

CharmPosh.com Shop Holiday Responsible

As an example of the potential long-term impact of pulling from retirement savings, a 35 year old taking a distribution from her 401(k) to cover $500 in holiday spending could be sacrificing nearly $6,000 at retirement.

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T. Rowe Price encourages parents to invest in their kids’ futures by talking to them weekly about money matters, such as saving and spending wisely. To help, the firm created MoneyConfidentKids.com, which provides free online games for kids, lessons for educators, and tips for parents, focused on financial concepts such as goal setting, spending versus saving, inflation, asset allocation, and investment diversification.

Survey findings

  • Getting everything takes priority over budgeting: 53% of parents agree with the statement, “I try to get everything on my kids’ lists, no matter how much it costs.” Men are also more likely than women to try to get everything on their kids’ lists (60% vs. 45%). Additionally, 58% of parents agree with the statement, “I never stick to my holiday spending budget.”
  • So it’s no wonder there’s remorse: 64% of parents agree with the statement, “I spent more over the holidays than I should have.”
  • A quarter of parents are on the naughty list for how they funded holiday spending: 25% of parents have at some point pulled from either their retirement account (11%) or emergency fund (14%) or taken a payday loan (11%) to cover holiday spending.
  • But the majority of parents are on the nice list for holiday savings: 68% of parents save for the holidays throughout the year.
  • And most parents who use credit cards for holiday spending pay them off quickly: 56% of parents use credit cards to pay for their holiday spending, and 61% of them pay off their holiday expenses in three months. A minority of them (16%) take longer than six months to pay off holiday credit card bills.
  • Parents spend on kids’ holiday gifts: The average amount spent on a child ages 8–14 was $422 (median: $300). 34% of parents spent $500 or more on their 8 to 14 year old child.
  • Millennials are more likely to save for the holidays….and overspend: 83% of millennials save for the holidays throughout the year compared with 67% of Gen Xers and 50% of baby boomers. But they are also more likely to say that they never stick to a budget (69% of millennials vs. 58% of Gen Xers vs. 42% of baby boomers) and say that they try to buy everything on their kids’ lists no matter how much it costs (75% of millennials vs. 50% of Gen Xers vs. 33% of baby boomers).
  • Kids are encouraged to be charitable: 87% of kids said that their parents encourage them to give toys or clothes, and 69% said their parents encourage them to give money.

This example assumes a 7% rate of return and that the investor will retire at age 65. She pays a 10% early withdrawal penalty and 25% in income taxes on her 401(k) distribution. She requests a $770 disbursement to cover $500 in holiday spending. The $770 would have grown to $5,855.58 in 30 years.

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