Maisonette is the new online luxury children’s clothes lifestyle site that we are crushing on at this moment. The site offers one magical place to shop for amazing children’s luxury brands and independent boutiques all in one space. Shopping the site you will find special pieces for best in kids clothing, furniture, decor, or toys.
True to concept, the word Maisonette is a British term for a self-contained living space or apartment. It is usually part of a larger house, extends over two stories and has its own entrance. Hinting that the site is an all-in-one stop shop.
Maisonette is a disruptive way for shopping online for kids clothes and lifestyle essentials. They offer solutions to shop by brand, shop by boutique or shop by story. Proving curating content for digital marketing is winning to generate revenue for selling children’s clothes online.
Already receiving acclaimed recognition from Vogue calling Maisonette: The New Go-To for Stylish Kids Clothing, with a special article Meet the Friends, Former Coworkers, and Mothers Founding the Net-a-Porter for Kids.
Maisonette aims to do for the kids’ market what Net-a-Porter and Farfetch did for designers by stocking hundreds of brands, from cult and international houses to little-known labels, in one convenient location online. Driving attention of kids clothes brands to sharpen the focus on their digital marketing strategies.
The launch dinner for Maisonette included Anna Wintour, without question the most influential first-time grandmother in fashion and most powerful woman when it comes to American magazines.
Sylvana Durrett and Luisana Mendoza de Roccia were thinking of stylish women like Wintour when they created Maisonette.com. Other A-List celebrities attending the launch dinner where from left: Karlie Kloss, Keri Russell and Maggie Gyllenhaal.
Having a launch dinner party is an excellent way to promote a new online kids clothes and lifestyle business. There are so many ways to educate your target audience about your kids clothes brand and services during a launch dinner party. Even packing party favors with goodies to shop and learn more later!
Tell us what you think about Maisonette.com and their new concept changing the kids clothes market?!