Cool Kids Fashion Shanghai 2017

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Get set for return of the 4th Cool Kids Fashion Shanghai 2017 features over 95 brands from 16 countries and regions featuring their latest trendy collections for the 0-16 age group. Cool Kids Fashion Shanghai 2017 has lined up a series of activities to create business and highlight the trends, creativity, and innovation in China’s kids fashion industry:

Cool Kids Fashion Shanghai is a perfect platform for brand owners, distributors and investors to meet and explore business opportunities. 

Cool Kids Fashion Shanghai 2017

The fair will open on 19-21 July 2017 in Hall 3 of The National Exhibition and Convention Center (NECC) in Shanghai, China, co-located with CBME China, the world’s largest trade fair for maternity, baby and child products and services.

Cool Kids Fashion Shanghai is co-located with CBME China, the world’s largest trade fair for baby products, which showcases a full range of child, baby and maternity products in 239,732 sqm exhibition space, with 3,952 brands from 2,662 exhibitors, and 88,000 visitors.

Pre-register at Cool Kids Fashion Shanghai at

According to Nielson’s latest survey shows, younger generation parents are looking for products and brands that are unique and define their personalities.

This is particularly true in apparel and accessories selection and purchase. Kids fashion in particular is one segment of the market that is highly affected. Clothing and accessories selection is not only in the hands of parents these days, but kids have strong opinions on what design they prefer. Kids fashion brands are challenged to come up with more appealing, fashionable yet comfortable designs for this target market.

What To Expect:

  • Ms. Zheng Mianmian of WGSN and Professor Zhaorong Li of Qinghua University will take center stage at this year’s Trend Forums on July 19. Ms. Zheng will present the Fashion Trends for Autumn/Winter (2017/2018). Ms. Li will provide tips on how to close business deals for kids’ fashion.
  • Aspiring designers take center stage with their design and creations at the Kids Fashion Design Contest & Gallery. The contest received 1,241 entries. 20 collections of finalists will be displayed at the Kids Fashion Design Contest Gallery. Final judging will take place with a fashion show on 20 July in Hall 3 Cool Kids Fashion Shanghai Dome.
  • A series of Kids Fashion Shows will highlight the latest collections of 15 brands during the three-day event, including Babiboo, Babybol, Boboli, Hanakim, Hasbro, Hexue, Hi!Wawa, Maya, Mayoral, Momo Grow Maternity, My Little Pony, Pan Con Chocolate, Paz Rodriguez, Susana Mazzarino, Teddy Doctor, Transformers and more.
  • A series of business matching has been scheduled with buyers from department stores, specialty stores in China.

Participating brands include Barbie, Bearpabey, Bibi, Bogs, Cienta, Clovis Australia, cocobambi, cocolic, Como Tomo, Cottonbebe, Devilollipop, Disney, donsje, EGG man, Emile et Rose, eotton, ergobag, Etwo, Eurropic, Fendi, FG4 London, Frankie & Maude Australia, Hanakimi, itty-bitty, Jujubong, KIDY, LAB BY BABY, Lamabaohe, Maya, Mayer-display, Melissa, Mini Phoebee, Nanos, Moschino, MoimoiKamppi, momobaby, NONO&co, Okker-Gokker Nature, Pepino, Ricosta, SpongeBob SquarePants, SUDO kids, supercute, Tip Toey Joey and more.

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