Luciana Vega is American Girl’s 2018 Girl of the Year with a serious message for the world. She is on a serious mission to encourage girls to think about who they want to be and how they want to make their mark in the world—no matter the challenges they may face.
Meet Luciana Vega
Luciana introduces herself to girls as a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars. Teaching girls that, while she has the skills and smarts to achieve her goals, she also learns that being a good leader and team player right here on Earth is the best first step.
while she has the skills and smarts to achieve her goals, she also learns that being a good leader and team player right here on Earth is the best first step.
To help ensure the accuracy of Luciana’s story and product line, American Girl worked with the following four-member Advisory Board who were integral to Luciana’s development: Dr. Ellen Stofan, former NASA Chief Scientist; Dr. Deborah Barnhart, CEO and Executive Director of the U.S. Space & Rocket Center; Dr. Megan McArthur Behnken, NASA Astronaut; and Maureen O’Brien, Manager of Strategic Alliances at NASA. In addition, a team of American Girl editors and product designers visited Space Camp and NASA’s Johnson Space Center in Houston to gain insight into a day in the life of a Space Camp trainee—from putting on space suits and learning about the “right” way to eat in space to conducting a mission in micro-gravity. American Girl’s partnership with NASA was developed through the Space Act Agreement to inform and inspire the wider public (and especially young girls) about the excitement of space and STEM careers.
To engage girls and boys with Luciana’s message, American Girl—in partnerships with Scholastic, NASA, and Space Camp—has funded Blast Off to Discovery, an educational program to help third though fifth-grade students explore the wonder of space through Luciana-inspired content, including STEM-based lesson plans and classroom activities, videos, a game, and more. The program will be available on www.scholastic.com starting January 31, 2018. In addition, American Girl and Scholastic will host a Mission to Mars Sweepstakes where families can go on a series of weekly missions for a chance to win several prizes, including a grand prize trip to Space Camp valued at over $2,000.
Other Luciana-related initiatives being held throughout the year include the following:
- Luciana Retail Events: On January 1, American Girl stores nationwide are hosting Luciana’s Debut Event, where girls can celebrate the company’s first STEM-themed character with fun, interactive science demonstrations, a Moon Phase craft, galaxy-inspired treats, and a free Luciana doll tee to take home. For more details, visit americangirl.com/retail.
- Luciana Online Play: Girls can visit play.americangirl.com/play/girl-of-the-year/luciana/ to read excerpts from the Luciana books and enjoy fun space-inspired activities.
- American Girl World™ App: Fans can step into the worlds of Luciana and their other favorite American Girl characters and experience their stories in a whole new way. The app is available to download later in January through the Apple App Store, Google Play, and Amazon Kindle.
- Luciana-Themed Space Camp: Girls and their families can train just like astronauts—including taking a tumble spin in the Multi-Axis Trainer and designing a robot—at a special Girl of the Year experience created in partnership with Space Camp starting in summer 2018. American Girl is also sponsoring 20 scholarships to attend Space Camp. To learn more, visit americangirl.com/meetluciana.
American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. To request a free catalogue, call 1-800-845-0005; to join the company’s loyalty program, AG Rewards, go to americangirl.com/REWARDS.