Millennial families love to travel with kids and families traveling with children under 18 is now increasingly growing, especially in the U.S. for overnight stays. It’s no secret that Millennial families simply love to travel more and having kids is not slowing them down at all.
Research reveals that 44% of Millennial families now travel with their children. Where the bulk of travelers aged 20 to 36 are also even entering the realm of parenthood and are wanting to make family time a top priority. Resonance Consultancy, a leading advisor in real estate, tourism, and economic development for countries, cities and communities, reveals this and many other insights in the new 2018 Future of Millennial Travel Report: A survey of America’s fastest growing tourism demographic, a 70-page trend briefing released last month. The report surveyed more than 1,500 active U.S. Millennial travelers finding that more than half (58%) of U.S. Millennials who traveled overnight last year have children under 18 years of age in the household.
Millennial Families Traveling With Kids Love To Visit???
photo credits copyright Karisma Hotels
Travel destinations that look past the Instagram-obsessed clichés can tap this ever-growing market. Families need to build true experiences and lasting memories. What probably doesn’t come to mind is a young family of three or four visiting a faraway beach resort, exploring an Asian capital or checking into an all-inclusive hotel, strollers and pool toys weighing them down.
Resonance research shows that 41% of them are visiting beach resorts, followed closely (36%) by those choosing major metropolitan cities as primary destinations. Interestingly, Millennial families are not shying away from visiting foreign countries, either. In fact, that’s where more than a quarter of parents choose to vacation.
“Once kids enter the picture, U.S. Millennial parents continue to travel,” says Resonance Consultancy President Chris Fair. “In fact, our research shows that in the next two years, close to half of Millennial travelers plan to take family vacations. Family travel is the most popular type of vacation among this travel segment. Given that U.S. Millennials will spend $200 billion in 2018 alone, this is a massive opportunity for destinations and travel operators.”
As leading advisors in real estate, tourism, and economic development for three decades, Resonance has completed more than 100 visioning, strategy, place branding, place marketing, policy, and public relations projects for destinations, economic development agencies, DMOs and developers in more than 70 countries.